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'AI is more than just a passing tech trend – and I don't want to be left behind'

You've been a web developer for years now – long enough to see lots of fads and gimmicks come and go. Through it all, you've learned how to identify serious industry changes (and dismiss nonsensical pipe dreams).

  • Remember when we were all going to work in the virtual-reality metaverse?

  • When banks were going to disappear and we'd all use the blockchain?

  • How about when iPhone apps were going to make "websites" obsolete?

With all the wacky ideas floated by charismatic entrepreneurs, it's easy to become jaded – and assume that all of these new ideas are similarly unserious and bound to pass quickly.

But sometimes, big things really do happen.

Here at MasterWP, we have a long history of sticking to "tried and true" methods of web development. We love WordPress (19 years old!) and we are still making big investments in our old-standby theme framework, which combines Underscores and Bootstrap (neither of which is remotely fancy or new). We believe in creating stable, powerful sites that are built to last.

We also believe that Artificial Intelligence is a big deal.

We'll avoid the "sliced bread" analogies – but to say the least, the launch of three new tools in the past year has dramatically changed our assessment of the future of the industry:

  • The first is GitHub Copilot, an AI assistant that helps you code.

  • The second is ChatGPT, a large language model from OpenAI (which has a corresponding API, allowing anyone to build apps based on the language model).

  • And the third is DALL-E, another tool from OpenAI that creates images from text prompts. (There are already some interesting DALL-E competitors, too.)

These three tools already have a huge number of obvious use cases where they improve the lives of coders and content creators – not to mention the everyday users of the web. But they are, quite literally, just the tip of the iceberg. As these tools advance over the next few years, we anticipate more and more of our work being assisted by AI – and as software developers, we believe we need to invest in staying ahead of that trend.

That's why we created Innovating with AI, our new course and video series that immerses you in the most popular and powerful artificial intelligence tools, so you can ensure you're on the cutting edge as a developer – rather than being left behind. 

Stay ahead of the AI curve with simple, powerful education from our senior development team

In Innovating with AI, you'll learn from the team of senior developers at MasterWP and our parent company, HDC – folks who are building websites for organizations like Harvard and The World Bank every day. We'll take you on a tour of the AI industry as it stands today, we'll show what we think will shape the future, and we'll get down-and-dirty with real code, real API calls, and real WordPress plugins that put the power of AI into practice. 

You'll get the first sneak peak at our brand-new AI-powered WordPress tools, as well as our unvarnished analysis of where you should focus your development skills to get ahead of the game in our AI-driven future.

In each chapter, your hosts will introduce you to our team's expert developers – sharing exactly how we're using Copilot to enhance our day-to-day coding, how we're using OpenAI to improve our content creation, and how we're building new and unique applications on top of the OpenAI API. With cheat sheets, code samples, captions, transcripts and more, it's everything you need to stay on top of your game in the next phase of your software-engineering career.

And this month only, we're offering a special pre-order discount. Grab Innovating with AI today and save 15% – and the full program will be yours on launch day in Spring 2023.

Here's what you'll learn...

    1. Welcome to an AI-Driven Future

    2. What to Expect from This Course

    1. Making the most of GitHub Copilot as a Coding Partner

    2. Speeding up your Creative Process with AI Image Generation

    3. AI for Writing: Faster Blogging, Better Headlines and More

    1. AI vs. Sci-Fi: What's real, what's not, and where things might go in the next decade

    2. The Ethics of AI: Bias, errors and perpetuating social problems

    3. The Ethics of AI: Sourcing data, copyright and ownership of art

    4. Human Jobs vs. AI Jobs: An Awkward Partnership

    1. Getting Started with the OpenAI API

    2. Building a Simple AI Server

    3. Integrating OpenAI with WordPress and PHP

    4. Writing Prompts with Human Intelligence

    1. How We Built Our WordPress AI

    2. Open-Source Code Review

    3. Behind the Scenes: Prompts and 'Secret Sauce'

    1. Prepping for the Future of Development

    2. Share Your AI Accomplishments

About this course

  • 18 lessons
  • Transcripts, Captions and Cheat Sheets
  • A Special Live Q&A Webinar
  • Lifetime Access

Innovating with AI includes...

  • Lifetime access to all course material, so you can learn at your own pace and revisit it anytime.

  • 18+ in-depth video lessons, with step-by-step guides and full closed-captioning on every video.

  • Written companion cheat-sheets, code samples and transcripts to accompany the coding lessons, so you can quickly reference what you've learned.

  • A special live Q&A for all Innovating with AI students – join the MasterWP professional dev team on Zoom and ask us anything. Date and time to be announced – if you can't make it, submit your questions in advance and we'll share the recording.

Our unbeatable 60-day money-back guarantee

Try Innovating with AI for a full 60 days, risk free.

Your investment is protected by our unconditional 60-day 100% money-back guarantee. Try the full course for 60 days, and if you aren’t blown away by the course for any reason, we insist that you get your 100% of money back

Just e-mail us within 60 days and we’ll provide a full refund. That means you can start building your Understrap skills today, 100% risk-free.

Pre-Order Innovating with AI Today

Your enrollment includes lifetime access to all course material and our 60-day money-back guarantee.

Meet Your Instructors

We're the team behind MasterWP (the leading WordPress and open-source magazine), Understrap (the theme framework used by 100k+ sites, including Facebook and Intel), and HDC (the digital agency that's leading the industry to a better future).

CEO of HDC Rob Howard

Rob is the CEO of HDC and the Publisher of MasterWP. Based in Denver, he brings 20+ years of full-stack development experience and an eye for design, publishing and communication to the MasterWP Workshops team.

Rob is a graduate of Syracuse University. He's been featured in Wired, Entrepreneur, Entertainment Weekly, Newsweek and TechCrunch, among many other major publications. His clients have included MIT, The World Bank, Marriott and The United States Holocaust Memorial Museum.

Allie Nimmons

Allie Nimmons balances her time between managing digital products at MasterWP, co-running Underrepresented in Tech, and raising an adorable doggo with her husband. She is a self-taught designer and developer, working with WordPress since 2014. She is mildly obsessed with lists and wants to make the internet approachable and accessible to all.

Software Developer Nyasha Green

Nyasha is a Software Developer at Understrap and Howard Development & Consulting. Based in South Carolina, she brings the unique perspective of an experienced coder and new entrant into the world of Understrap, and she's crafted the course to be the perfect fit for beginners, intermediate developers and growing teams.

Nyasha is a graduate of University of South Carolina. Her work has included projects for the South Carolina Department of Mental Health, Colorado State University, and Harvard University.

We've been trusted by...

The World Bank
Colorado State University
Colorado Dept. of Public Health and Environment
United States Holocaust Memorial Museum

After 20+ years in business, we're sharing everything we know about building custom, handcrafted WordPress sites

Our clients speak for themselves...

'The total package'

– Montana S.

"Simply put, Howard Development & Consulting has exceeded our expectations at every turn. They cared about our project and truly felt like an extension of our team. They were excellent at translating our animation ideas into reality, met every deadline, and on top of it were fun to work with. They are the total package."

'Professionals through and through'

– Mali C.

"Rob Howard and his team are professionals through and through. They ask the right questions, are incredibly responsive and make great suggestions so that they are always part of the solution. When we send development work their way, we don't have to worry. The work is always done well and on time."

'Attention to detail'

– Shardul K.

"You make the process so much easier for us. We don’t have to have a lot of back and forth. You understand our attention to detail and requirements on the visual side of things as much as you understand the technical side of things."

Frequently Asked Questions

  • When will I receive the course after I pre-order?

    The course material will be released in Spring 2023.

  • How long do I have access to the course?

    You have lifetime access to all course material, so you can take it at your own pace and check back anytime.

  • What if I'm not happy with the course?

    We're always available for questions and clarifications via e-mail and in the course-area comments. If you are unsatisfied with the course, we offer a 60-day 100% money-back guarantee.

  • How much time should I commit to the course?

    There are about 18 videos ranging from 30 to 60 minutes each. You can take them all in a day or work through them at your own pace – it's your call. You have lifetime access to revisit all the videos and other course materials whenever you need to.

  • What if I get busy and fall behind?

    The course is entirely self-paced – you can speed through it and then implement what you’ve learned, or you can watch each lesson and digest it slowly. Either way, you have lifetime access, and you can revisit the course material at any time.

'We couldn't afford to let the future pass us by...'

Rob Howard

I'm Rob Howard, the CEO of HDC and publisher of MasterWP. When I first started playing with DALL-E, it seemed like an amazing toy. My elementary-age son and I played with it and sent it silly prompts and got back funny images. And frankly, I've never been impressed with "assistants" like Siri and Alexa – they're confused and annoying more often than they are helpful. Alexa can barely understand my grocery list!

But over the past year, things in AI have really started to change. Image generation is getting to a place where it's not just a silly toy – it's a tool we're using for our own magazines and to brainstorm client designs. ChatGPT and other large language models aren't perfect yet – but the trajectory at which they are improving is mind-blowing. And my team of 18 WordPress pros is already using GitHub Copilot as a coding assistant and seeing major efficiency gains.

That's not to say any of this is flawless or is going to "replace humans" tomorrow. But when I look at our industry over the next five to ten years, I see an absolute paradigm shift in the introduction of serious, useful AI tools. We used to joke around about our "Slackbots" being like C-3PO – but that is no longer a laughing matter.

That's why I've authorized my team to shift gears into learning – and becoming leaders – in the space where AI intersects with our day-to-day work in web development, writing, podcasting and education. I'm betting a lot of money that this is not just another fad (sorry, crypto!) and that this really will change our lives for the better.

I want myself, my team and the people I care about to be on the winning side of the AI revolution.

I hope you'll join me on that journey by becoming a part of Innovating with AI.

You’ll get lifetime access, so you can binge-watch all 18+ high-resolution videos, or revisit them any time in the future for a refresher.

You’ll get cheat sheets for our coding lessons, and full, written transcripts (plus video closed captions) with every lesson.

You’ll get invited to our live Zoom Q&A so you can ask me and our professional dev team anything.

And it’s all covered by our unbeatable 60-day 100% money-back guarantee.

We're at the precipice of big change. Microsoft is all-in. There are already WordPress developers – ourselves included! – experimenting with AI for content generation. Your peers are already using AI assistants to code faster and smarter.

A year from now, will you be on the cutting edge of software development – or will you be another year farther behind?

– Rob Howard
CEO of  HDC and Publisher of MasterWP

'A teacher who makes complex challenges feel simple'

– Margo A.

“Rob has this really clarifying way of explaining things – unlike other courses I’ve taken and instructors I’ve seen. He’s a great teacher, and he executes. He’s action-oriented, but the way he shows you what actually matters is so, so helpful.”

We've been featured in...

Entertainment Weekly
U.S. News & World Report
Hacker Noon

Pre-Order Innovating with AI Today

Your enrollment includes lifetime access to all course material and our 60-day money-back guarantee.